![]() ![]() Good email tracking software can provide more context than simply being able to determine whether the recipient has received and read the email.įor example, if the recipient has opened the email multiple times within a day, then it may be a good idea to follow up immediately. If the emails have a lower than average open rate, the sender might consider working on the subject lines or targeting. If the original email wasn’t opened, then the sender would be wasting his/her time with any more unnecessary emails. Based on this information, the sender can determine whether it’s appropriate to send a follow-up email. Tracking an email allows the sender to access data on whether the recipient was interested in opening the message or not. Let’s show you how email tracking could help. Why? It can save you time, provide context to a conversation, and give you insight into your email marketing. Tracking emails can be a useful communication tool. The sender of the email is then automatically notified and can gain valuable insight into his/her email marketing. The pixel is activated when the email is opened or when another metric has been actioned. ![]() When a tracked email is sent, the software will add an email tracking pixel. But they are entirely unsuitable for gaining insight into your work or personal inbox. ![]() They can be used to measure the success rate of large-scale email campaigns to see if they are performing how you would like. Of course, there are big email marketing platforms that provide tracking options for bulk messaging. ![]() Some email tracking tools can analyze the time an email is opened or even the click-through rates on any links or attachments within the email. Whether you’re emailing a colleague or a prospect, you’ll be notified when they have opened your email. Email tracking is a method of monitoring the delivery status of sent emails. ![]()
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January 2023
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